With so many urgent environmental issues at hand, why should we be so concerned about litter? Because it's the manageable tip of an environmental iceberg and here's how you and I can deal with it today.
Small actions with a BIG impact
Is picking up a piece of litter at a time even worth the effort? Research says it absolutely is. If your own actions can reset a situation like the one mentioned above, by fixing the broken window, then you have leveraged your litter picking actions exponentially. If you have done nothing more that spread the idea that we all have a stake in keeping our environment in good shape, as other people looked on bemused, then perhaps you will have taken the next massive step to conquering hearts and minds.
Hearts & Minds
Part of the act of picking litter in public aims to make a social statement, or in fact a number of statements:
The solitary act of picking litter from time to time will have a small positive effect compared to the massive effect that comes from conquering hearts and minds and starting to shift the mindset that has allowed litter and waste to become culturally acceptable.
The ultimate goal of the #LitterHero movement is the really focus on ending Waste in all forms of human misuse of resources. By pausing to collect and consider the quantity and nature of the litter that surrounds us in modern societies, we can stop and realise that it is the materialisation of massively wasteful practices, and that we have the technological means to live near waste free lives today and no extra cost.
The final realisation is that we are not mere consumers, at the mercy of whatever products are pushed our way, or victims of greedy corporations and the careless ways of other people. Instead, consider that you and me can choose to be either part of the problem, or a hero helping solve the problem.