The importance of Sharing

Countless non profit organizations are working to stop plastic pollution, spending great time and effort to recreate things that have already been done by other similar groups. Find out why.

The other day, one of our LitterHero local group leaders said he was going to present at his daughter's school, and asked me if we had any support material for primary school workshops. Although we currently don't have any material for the age range he was looking for, I said that a local zero waste partner group would certainly have some helpful slides or documents he could use - especially since the group is run by primary school teachers!

I was surprised and saddened when I was told that although they did in fact have a presentation for primary school kids, they couldn't share it with our organisation, as it was proprietary material...

Consider this for a moment: A non profit group established to help prevent litter and plastic pollution - and one rooted in primary school education, no less - was telling us that its educational resources could not be shared with another non profit group that shares the same objective.

If we look at powerful industry groups and lobbies, like those associated with petrochemical and plastics, we find strong unity of purpose and a consistent message that is spread far and wide. Such industries don't need to fear the growing number of highly fragmented zero waste and anti plastic pollution organisations. As long as organisations like ours are divided, industry will conquer!

"Consider this for a moment: A non profit group established to help prevent litter and plastic pollution was telling us that its educational resources could not be shared with another non profit group that shares a common objective."

I recently attended an excellent conference hosted by the Oceano Azul Foundation, and collected 3 buzzwords that kept repeating during the event: "Collaboration - Community - Sharing". Every organization that was present at the conference mentioned that they found collaboration in some for or other was essential, yet it is not what we frequently see in practice.

It makes all the sense to charge any profit making entity for presentations, workshops or other time consuming activities that can help such businesses improve their corporate behaviour or image. But we are almost all NON-profit groups in this sector, so it only makes sense to actively benchmark existing best practices, share documents and support material and help each other spread the zero waste mindset, without asking for anything in return. 

Many of the individuals who initiate non profit and social or environmental action organizations are very driven and motivated to create bold brands that bear their personal mark. One of the driving factors is a strong ego. We need this ego to keep us going during the toughest moments, in what seems to be an endless and sometimes futile struggle against the odds and the titans of industry. But we cannot let our egos become bigger than our common cause: ending waste and stopping plastic pollution.